PDF copy available on request: amad.redha@gmail.com
Tiffany, rather than tell you how I’d approach the Director of Brand Marketing role, I built three things I’d want in the first quarter. Each one answers a line in the brief.
An unofficial concept by Amadeus Redha, made for this application. It isn’t produced by or affiliated with EZRA. The planner’s numbers are illustrative industry-style benchmarks, not EZRA data, and every assumption can be edited.
Set a budget, a channel mix and a regional split. It models how many enterprise coaching buyers you'd reach, how often, and what that could mean for awareness, branded search and influenced pipeline. It also shows where the next £100k works hardest.
Working media for one flight (roughly 12 weeks), excluding production and fees.
| Channel | CPM (£) | % on core buyers | % on wider committee |
|---|
Core buyers are CHROs, CLOs, heads of L&D and talent, and HR business partners at organisations with 1,000+ employees. Wider committee covers the executives, finance and people managers who influence the decision.
| Audience size | Core | Wider |
|---|
| Conversion assumption | Value |
|---|
Reach uses a negative binomial curve, so impressions bunch on some people rather than spreading evenly. That is why returns flatten as the budget grows. Awareness, search and pipeline outputs are directional, built to be replaced by EZRA's own tracker and CRM data in the first 30 days.
The brief asks for a guardian of what must stay globally sacred and of what regions can adapt. This checker turns that into a working rule. A regional marketer ticks what they've changed and gets a clear go, a sign-off request, or a stop, with a ready-to-send note for global brand.
Your result and a ready-to-send note will appear here.
This is a point of view from the outside, not a pitch. It needs EZRA's buyer research behind it. It builds on the "slammed Tuesday afternoon" idea from the Loop launch, on the homepage promise of one continuous thread between a human coach and an AI partner, and on the Venus Williams partnership.
Every CHRO has paid for programmes that inspire at the offsite and fade by the first busy week. They aren't short of insight. They're short of follow-through. EZRA's model of a human coach for the breakthrough and Cai for the moment in between is the answer to that gap, and few in the category can claim it credibly.
A single, ownable idea that carries the human + AI story without sounding like an AI product. It also travels: every market has a Tuesday.
Five years after her diagnosis, Venus reached a Grand Slam semi-final on a Tuesday. Her story is the proof of "Built for Tuesday", told by someone who lived it. It also gives 1,000 coached early-career professionals a story the market can follow.
A brand marketing leader with 11+ years’ experience. Most recently I built the marketing function at brand consultancy Brandpie from the ground up, while advising enterprise professional-services clients across the US and EMEIA on brand strategy.
Before that, I was part of the global marketing team at Interbrand Group, setting the brand standards and governance that 11 regional marketing leads worked to. That’s the same global-to-local model this role needs to build.
I also advise the founder of Fifth Corner, a career transition platform for retiring professional athletes launching in 2027, so careers, coaching and the moment people change are already where my head is.
PDF copy available on request: amad.redha@gmail.com